Away To Rarotonga

15 Quintessential Souvenir Ideas From Rarotonga, Cook Islands. 

Sarah Steiner

Planning a trip to the Cook Islands?  Already dreaming of beautiful gifts and souvenirs from Rarotonga? Shopping in the bustling Saturday market is the quintessential Rarotonga experience!

It is guaranteed on your holiday to the Cook Islands that you will come across a wealth of unique and colourful souvenirs from Rarotonga.  The Cook Islands, known for its vibrant culture and breath-taking landscapes, offers a range of unique souvenirs that capture the essence of this South Pacific paradise. 

Here are some of the most typical souvenirs from Rarotonga.  We share where to find them as well as tips to navigate the market with confidence and take home some absolute treasures from your trip.

What sort of things can you find to buy in Rarotonga, Cook Islands? 

Pupu necklaces, hand printed pareus and sarongs, local therapeutic oils and fragrances are some of the beautiful souvenirs from Rarotonga.  There is coconut anything from the finest woven Rito hats to bikini bras, fans and pandanus mats.  

You will find traditional carved wooden bowls, spears and paddles and above all the prized black pearls from the northern island of Manihiki. 

If these are on your list of ‘must haves’ then do, make sure you buy in the Cooks.  The islands are full of beautiful, handcrafted and tropical inspired souvenirs. 

All kinds of handmade and iconically bright and colourful souvenirs from Rarotonga at the market.
Handmade and iconically bright and colourful souvenirs from Rarotonga at the market.

Where are the best places to shop for souvenirs from Rarotonga? 

Whether you’re looking for a special keepsake or simply want to soak up the local culture, the Saturday Punanga Nui Market is a must-visit destination on your Rarotongan adventure.  

But the Avarua shops, the Muri Night Market and the Rarotonga Saturday Punanga Nui Market are a treasure trove of goods and beautiful trinkets from the Cook Islands. They make magical mementoes from your trip!

Beautiful printed Pareu and flower garlands at the market.

Souvenirs from Rarotonga, Cook Islands

The Cook Islands is home to talented craftspeople creating an array of clothing, jewellery, carvings, musical instruments, skincare, perfumes and more. 

Here are some of the most typical souvenirs from Rarotonga.  

Let’s do it! 

1. Pareu – Souvenirs from Rarotonga

A Pareu is a versatile piece of cloth similar to a sarong, commonly worn in the Cook Islands.  These brightly coloured and patterned garments can be used as beach wraps, skirts, or dresses. 

They are made from lightweight fabric and often feature traditional Cook Islands designs, making them a popular and practical souvenir from Rarotonga. 

Bright and colourful Pareu (sarong) on sale at the market.

2. Pareu Wear – Souvenirs from Rarotonga

Pareu wear or Pareu shirts are brightly coloured, patterned shirts commonly worn in the Cook Islands.  These iconic island style shirts are similar to the Hawaiian ‘Aloha’ shirt.  Which here in the Cooks, feature tropical designs and are worn by both men and women.

They are a symbol of Cook Islands hospitality and are popular among tourists as a wearable reminder of their visit.  The bright, warm colours of the pacific reflect the friendly and welcoming nature of the local culture.  

Brightly coloured Pareu wear and island shirts at Mareko in Avarua.

3. Cook Islands Black Pearls

The black pearls of the Cook Islands are renowned for their unique colour and lustre.  These pearls are mostly from the northern Cook Islands, harvested from the pristine waters around Manihiki.  They are often made into exquisite jewellery, including necklaces, earrings, and rings. 

The natural beauty and rarity of black pearls make them a luxurious and memorable souvenir from Rarotonga. 

BUT Cook Islands pearls are one of the most beautiful and rarest gems in the world.  So, if you have the means, treat yourself!

Don’t forget also, that even buying one of the beautiful black pearls from Manihiki goes a long way to supporting the local families and pearl farming culture of the Cook Islands. 

Black Pearls from Manihiki at the Punanga Nui Market on Saturday in Rarotonga.

4. Rito Hats, Fans and Earrings – Souvenirs from Rarotonga

The craft of Rito weaving is another traditional culture of the Cook Islands.  Rito is the fine, young fibres from inside the coconut tree fronds.  The fibres are dried and usually bleached white and woven into hats topped with a shining pearl shell. 

In the Cook Islands, the tradition of Rito weaving is predominantly from the island of Penrhyn.  This is one of the islands in the far north of the Cook Islands with a population of just 220 residents. 

I think I admit to being bias.  But these Rito earrings are hands down my favourite gift and souvenir from Rarotonga.  (I confess I have a rather large collection of my own!).  

My friend Tini has a Rito stall at the Punanga Nui Market just to the right-hand side of the main stage.  Tini is from Penrhyn where most of the Rito crafts in the Cook Islands come from.  Her family in Penrhyn make the beautiful, polished pearl shells on the earrings and hats and she dries, dyes and weaves the Rito here in Rarotonga. 

Handmade woven Rito hats, fans and earrings at Tini’s stall just by the main stage on Saturday.

5. Wooden Carvings – Souvenirs from Rarotonga 

Cook Islands crafts are beautiful, full of meaning and a part of ancestral artefacts.  The islands have a rich cultural heritage that includes traditional crafts such as woodcarving. 

One of the most iconic and functional examples of Cook Island woodcarving is the Kumete – a traditional bowl.  Historically the Kumete is used for serving food during feasts and special occasions.

As far as souvenirs from Rarotonga go, it would be an honour to bring a piece of it back home to be cherished. 

On our first time living in the Cook Islands, I got a beautiful large Kumete from Gallery Tavioni.  It is a stunning centrepiece and memory from Rarotonga! 

6. Wooden Handicrafts – Souvenirs from Rarotonga

Another staple of Cook Islands craftsmanship is the decorative wooden carvings.  Albeit these range from decorative Tangaroa statues to functional bowls.  But each piece tells a story of the Cook Islands’ heritage.

Note though to check whether these really are traditional wooden carvings that are made here in the Cook Islands.  Each item that you purchase supports local artisans and helps preserve the Cook Islands cultural heritage. Though there are many parallel imports these days.  Although these do look iconic and might absolutely be cheaper.  They aren’t the real deal! 

Take the time to speak with the craftsmen and learn the stories behind their work. It will make your souvenirs more meaningful.

Some traditional and local Tangaroa – and some less so.

7. Cook Islands Drum – Pate 

I’d also recommend a Pate as a great souvenir from Rarotonga.  A Pate is a traditional Cook Islands drum.  It is carved from a log of wood. Each Pate comes with two sticks to beat it with to create beautiful sounds. 

The Pate drum is an important part of Cook Island music and dance. It is used in many different styles of music, from traditional songs and dances to modern island music. 

The sound of the pate drum is said to represent the heartbeat of the islands, and its rhythms and melodies are used to tell stories, express emotions, and celebrate life.

8. Tahitian Coconut Oil 

Monoï oil is an infused perfume-oil made from soaking the petals of the Gardenia tahitensis flowers. In the Cook Islands, the Gardenia is known as ‘Tiare’.  It is the national flower of the Cook Islands and the one that is used in traditional flower ei’s (flower crowns).  

Albeit this souvenir from Rarotonga is officially called ‘Tahitian Oil’.  However, this style of coconut oil from French Polynesia has uses and principles that are historically relevant to the Cook Islands.  It is a luxurious cosmetic oil made by infusing the petals of the Tiare flower (Gardenia tahitensis) in refined coconut oil. The result is a fragrant, deeply hydrating oil that is prized for its many benefits.

In the Cook Islands there are similar oils like Tamanu oil that are locally sourced and utilized for skincare and healing purposes.  Though there isn’t the same production of coconut oil to the cosmetic standards of the Tahitian Monoi Oil.  

The use of Monoi Oil dates back over 2,000 years, and it has been an integral part of Polynesian culture ever since.  It makes a great gift or souvenir from Rarotonga. 

9. Ukelele 

In the Cook Islands, ukuleles are more than musical instruments. They are symbols of joy, community, and cultural expression.  Ukelele are often played at celebrations, ceremonies, and gatherings. 

These small, four-stringed instruments carry the vibrant melodies of Polynesian music. 

Plus, even if you don’t play the Ukelele they do make a cool souvenir from Rarotonga to display back home! 

Handmade Ukelele at the Punanga Nui Market on Saturday in Rarotonga.

10. Art and Paintings

Local art and paintings in Rarotonga often depict the stunning landscapes, vibrant marine life, and rich cultural traditions of the Cook Islands. 

These artworks, created by local artists, range from oil paintings and watercolours to batik and screen prints. 

Art and paintings at the market.

11. Woven Baskets and Bags

Baskets and bags woven from pandanus leaves and coconut fibres are a staple of Cook Islands handicrafts. 

These items are often adorned with traditional patterns and are used for various practical purposes. They make unique and eco-friendly souvenirs reflecting Cook Islands craftsmanship.

I absolutely love my woven Kete (basket).  The first time we lived here I took it proudly home to New Zealand as an ornamental souvenir from Rarotonga.  But this time, living in Rarotonga, I carry it everywhere with me – every day!  

Beautiful handwoven Kete (baskets) and Tivaevae cushion covers at the market in Mitiaro.

12. Rito Soap – Souvenirs from Rarotonga

Rito is a locally owned and produced brand of skincare, haircare and coconut oil.  It is all made a sourced from the Cook Islands and South Pacific!  

Owner Susan Turou, together with her husband Robert and a NZ-based scientist have combined traditional Cook Island ingredients with scientific discoveries to create a premium range of bio-active skincare products.  

The Rito product range uses a virgin coconut oil which has nurtured local people for centuries.  It is an organic coconut oil that is locally and sustainably sourced. 

Rito is the only premium skincare brand made on the island of Rarotonga and contributes positively to the local economy.  It makes an incredible, natural and traditional souvenir from Rarotonga!

Coconut soap at the Saturday Market in Avarua.

13. Cook Islands T-Shirts – Souvenirs from Rarotonga 

There are several shops in Avarua and Muri that sell funky, funny and stylish locally made t-shirts.  These make a cool gift or souvenir from Rarotonga.  Plus, one that you can wear and enjoy while on holiday in the Cook Islands! 

Check out Kuki’s in Panana, not far from the airport.  Or try Ollie’s Surf Gear at the Punanga Nui Market (open Monday to Friday from 9:00am to 4:00pm and Saturday from 8:00am to 1:00pm). 

Brightly coloured Kuki’s singlets and t-shirts from ‘Kuki’s’ in Panama, Rarotonga.

14. Tivaevae Linen – Souvenirs from Rarotonga 

Tivaevae in Rarotonga refers to the traditional Polynesian art of quilting, specifically practiced in the Cook Islands.  You will find beautiful coloured Tivaevae adorning many of the beds of hotels and resorts in Rarotonga.  

It involves creating intricate, colourful patchwork and embroidery. Often it features floral and other natural motifs.  

In the Cook Islands however, these Tivaevae are not just bedcovers.  They are highly valued gifts, presented at significant life events like weddings and funerals, and are considered a symbol of love and community.  

But due to the intricate nature of this style of traditional embroidery, these huge bedspreads and quilts it don’t come cheap as a souvenir from Rarotonga.  Though if you don’t have room in your suitcase – or budget – for a quilt sized Tivaevae.  You can get a smaller, but beautiful, pillowcase set, or cushion covers of Tivaevae too. 

Stunning Tivaevae quilts at Tivaevae Collectables at Punanga Nui Market.

15. Shell or Floral Garlands 

Beuatiful ‘Ei Kaki (neck garlands) and ‘Ei Katu (head garlands) are part of your Cook Islands experience from the minute you arrive in Rarotonga!  But the good news is that they don’t just come in fresh, short-lasting flower versions.  These beautiful garlands are commonly crafted and worn made of shells. 

The tiny yellow shells that are commonly used for the ‘Ei Kaki are called ‘Pupu’.  They make a beautiful necklace gift or souvenir from Rarotonga. 

Or you can buy fake floral ‘Ei Katu (head garlands) from the markets and shops in town for the full, colourful island look even after you return home. 

Long-lasting flower garlands from Mareko in the Punanga Nui Market.

Other souvenir and gifts ideas from Rarotonga

Whether exploring, shopping, or just soaking up the vibes, there are always treats and treasures that will catch your eye in Rarotonga.

There are endless beautiful gifts and souvenirs from Rarotonga to choose from.  The Cook Islands has many talented artisan craftspeople creating gifts to purchase from the shops and markets!

There are all kinds of souvenirs from Rarotonga once you start shopping!

Frequently Asked Questions

These are a few of the Frequently Asked Questions about shopping and souvenirs from Rarotonga. 

What are some unique souvenirs I can buy from the market? 

The Saturday Punanga Nui Market in Rarotonga offers a variety of Cook Islands crafts. There is hand-woven baskets, traditional printed Pareu cloth, carved wooden figurines, Rito woven gifts and Polynesian art. 

You can also find fresh local produce to try on the spot. Or hunt out the famous Paul’s Hot Sauce to take home.

Paul’s Hot Sauce makes a great gift or souvenir from Rarotonga at the Punanga Nui Market.

Where can I find authentic Cook Islands fashion and resort wear?

You can find unique Cook Islands fashion and resort wear at boutique shops in Avarua. There are a number of local shops – like Mareko, Vonnia’s and Manini Wear – on the main street in town.  As well as smaller resort gift shops at The Edgewater and Rarotongan resorts. 

Look for garments made with traditional patterns and local materials.

Where can I shop for high-quality Cook Islands jewellery?

You can find both traditional and contemporary Cook Islands jewellery in boutique stores on the main road in Avarua.  Try Bergman & Sons or the Beachcomber Art Gallery for authentic Manihiki black pearl jewellery.  Or additionally, the resorts have shops that feature a small selection of jewellery made by local artisans.

Art, jewellery and Pareu at the Beachcomber Art Gallery in Avarua.

Are there any luxury shopping options for souvenirs in Rarotonga? 

The most famous luxury shopping choice for stylish and traditional Cook Islands fashion is at Tav Pacific. 

Tips for shopping for gifts and souvenirs from Rarotonga

Albeit shopping in Rarotonga at the market can sometimes feel a little chaotic.  It is especially busy on a Saturday morning.

These are a few tips to make the experience smoother. 

Whatever treasures you take home, shopping in Rarotonga is a chance to connect with the rich and beautiful culture of this Pacific country – in a way you won’t forget anytime soon! 

Read more about travel to Rarotonga

More about travel planning for Cook Islands and beyond

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